Premium brands, luxury products / [Randall Pearce].
Premium brands, luxury products / [Randall Pearce].
About this item
Full title
Author / Creator
Publisher
North Sydney, N.S.W. : Ipsos Australia Pty. Limited, c2006.
Call Numbers
TQ043622
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
50 p. : col. ill. ; 30 cm.
Contents
Research method -- Marketing implications -- Introduction : a page from the past : luxuries and premium products in the '80s -- The findings : Nothing is as subjective as 'luxury' -- It's all about feeling in control and independent -- Time out: the great 21st century luxury -- Feeling good! luxury...
Publication information
Publisher
North Sydney, N.S.W. : Ipsos Australia Pty. Limited, c2006.
Place of Publication
New South Wales
Date Published
c2006.
Subjects
More information
Alternative Titles
Full title
Premium brands, luxury products / [Randall Pearce].
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
The IPSOS Mackay report ; no. 119.
"March 2006".
"Randall Pearce wrote and Hugh Mackay edited this report"--p. 2.
Contextual Information
Date Copyright
c2006.
Identifiers
Primary Identifiers
Call Numbers
TQ043622
Record Identifier
74VKvJPLJezy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKvJPLJezy
Other Identifiers
DDC
339.470994
MMS ID
991021494709702626
