Marketing: the basics / Karl Moore and Niketh Pareek.
Marketing: the basics / Karl Moore and Niketh Pareek.
About this item
Full title
Author / Creator
Publisher
London ; New York : Routledge, 2006.
Date
2006.
Call Numbers
N658.8/409
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 220 p. : ill. ; 20 cm.
Contents
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing.
Publication information
Publisher
London ; New York : Routledge, 2006.
Place of Publication
England
Date Published
2006.
Subjects
More information
Alternative Titles
Full title
Marketing: the basics / Karl Moore and Niketh Pareek.
Notes
General note
Includes index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8/409
Record Identifier
74VKvNj7zzKZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKvNj7zzKZ
Other Identifiers
ISBN
0415380790 (pbk.)
9780415380805 (hardback)
0415380804 (hardback)
9780415380799 (pbk.)
DDC
658.8
MMS ID
991021608479702626
