Strategic marketing / David W. Cravens.
Strategic marketing / David W. Cravens.
About this item
Full title
Strategic marketing / David W. Cravens.
Author / Creator
Publisher
Burr Ridge, Ill. : Irwin, c1994.
Call Numbers
N658.802/41
Record Identifier
74VKvbR20B3g
MMS ID
991021648829702626
Language
English
Formats
Physical Description
Physical content
1 v. (various pagings) : ill. (some col.) ; 25 cm.
xxxi, 811, 15 p. : ill. (some col.) ; 25 cm.
Publication information
Publisher
Burr Ridge, Ill. : Irwin, c1994.
Edition
4th ed.
Place of Publication
Illinois
Date Published
c1994.
Subjects
More information
Alternative Titles
Full title
Strategic marketing / David W. Cravens.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Irwin series in marketing.
The Irwin series in marketing.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N658.802/41
Record Identifier
74VKvbR20B3g
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKvbR20B3g
Other Identifiers
ISBN
0256122121
9780256122121
DDC
658.802
MMS ID
991021648829702626
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