Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c1994.
Call Numbers
TQ073423
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxviii, 697 p. : co;. ill., col. maps ; 27 cm.
Publication information
Publisher
New York : McGraw-Hill, c1994.
Edition
10th ed.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Alternative Titles
Full title
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill series in marketing.
Includes bibliographical references and indexes.
State Reference Library copy: transferred from 658.8/49.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
TQ073423
Record Identifier
74VKvoPMRRXg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKvoPMRRXg
Other Identifiers
ISBN
0070610150 (alk. paper)
9780070610156 (alk. paper)
DDC
658.8
MMS ID
991021610769702626
