Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett...
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett...
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, 2004.
Date
2004.
Call Numbers
T0362796 , Q658.80099/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 579 p. : ill. ; 25 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, 2004.
Edition
3rd ed.
Date Published
2004.
Subjects
More information
Alternative Titles
Full title
Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Previous ed.: Pearson Education Australia, 2001.
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.80099/4.
Audience note
For marketing students.
Identifiers
Primary Identifiers
Call Numbers
T0362796 , Q658.80099/3
Record Identifier
74VKwJRVkkGO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKwJRVkkGO
Other Identifiers
ISBN
1741031621 :
9781741031621 :
DDC
658.800994
MMS ID
991018303739702626
