Business marketing management : an organizational approach : text and cases / Robert W. Haas.
Business marketing management : an organizational approach : text and cases / Robert W. Haas.
Business marketing management : an organizational approach : text and cases / Robert W. Haas.
About this item
Full title
Author / Creator
Publisher
Boston : PWS-KENT Pub. Co., c1992.
Call Numbers
T0362226
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 899 p. : ill. ; 24 cm.
Publication information
Publisher
Boston : PWS-KENT Pub. Co., c1992.
Edition
5th ed.
Place of Publication
Massachusetts
Date Published
c1992.
Subjects
More information
Alternative Titles
Full title
Business marketing management : an organizational approach : text and cases / Robert W. Haas.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Kent series in marketing.
Rev. ed. of: Industrial marketing management. c1989.
Includes bibliographical references and indexes.
State Reference Library copy: transferred from 658.8/266.
Contextual Information
Date Copyright
c1992.
Identifiers
Primary Identifiers
Call Numbers
T0362226
Record Identifier
74VKwLRmxdgM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKwLRmxdgM
Other Identifiers
ISBN
0534929761
9780534929763
DDC
658.8
MMS ID
991018361749702626
