Directory of international direct and e-marketing : a country-by-country sourcebook of providers leg...
Directory of international direct and e-marketing : a country-by-country sourcebook of providers leg...
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data / consultant editor, Roderick Millar.
About this item
Full title
Publisher
London ; Sterling, Va. : Kogan Page, 2003.
Uniform title
Date
2003.
Call Numbers
G 2018/6996
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 930 p. : ill. ; 24 cm.
Contents
Introduction / Holger Albers -- 1. European Regulators Remain Extra Busy / Alastair Tempest -- 2. SMS - the Niche Marketing Solution / Danie du Toit -- 3. Cashing in on SMS / Ben Jackson -- 4. When natural is your fastest gear / Tim Rivett -- 5. When I'm 64! / Mike Short -- 6. The Money is in the Ca...
Publication information
Publisher
London ; Sterling, Va. : Kogan Page, 2003.
Edition
7th ed.
Place of Publication
England
Date Published
2003.
Subjects
More information
Alternative Titles
Full title
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data / consultant editor, Roderick Millar.
Variant title
Handbook of international direct and e-marketing.
Authors, Artists and Contributors
Notes
General note
"Published in association with The Federation of European Direct Marketing (FEDMA) and the American Direct Marketing Association (DMA)"
Rev. ed. of: The handbook of international direct marketing. 2nd ed. 1995.
Includes bibliographical references and index.
State Reference Library copy at G 2018/6996 : transferred from N658.84/155
Identifiers
Primary Identifiers
Call Numbers
G 2018/6996
Record Identifier
74VKwZbzJgzX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKwZbzJgzX
Other Identifiers
ISBN
0749439777 (pbk.)
9780749439774 (pbk.)
DDC
658.84
MMS ID
991018226879702626
