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The industrial buying decision: implications for the sales approach in industrial marketing / by Gor...

The industrial buying decision: implications for the sa...

The industrial buying decision: implications for the sales approach in industrial marketing / by Gor...

https://devfeature-collection.sl.nsw.gov.au/record/74VKwZexdOvA

The industrial buying decision: implications for the sales approach in industrial marketing / by Gordon T. Brand.

About this item

Full title

The industrial buying decision: implications for the sales approach in industrial marketing / by Gordon T. Brand.

Author / Creator

Publisher

London : Associated Business Programmes; Distributed by Cassell, 1972.

Date

1972.

Call Numbers

T0314532

Record Identifier

74VKwZexdOvA

MMS ID

991018228119702626

Language

English

Formats

Physical Description

Physical content

134 p. : ill. ; 24 cm.

Publication information

Publisher

London : Associated Business Programmes; Distributed by Cassell, 1972.

Place of Publication

England

Date Published

1972.

More information

Alternative Titles

Full title

The industrial buying decision: implications for the sales approach in industrial marketing / by Gordon T. Brand.

Authors, Artists and Contributors

Author / Creator

Notes

General note

Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.

Bibliography: p. [127]-128.

Transferred from N658.72/13.

Identifiers

Primary Identifiers

Call Numbers

T0314532

Record Identifier

74VKwZexdOvA

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VKwZexdOvA

Other Identifiers

ISBN

0304290785

9780304290789

DDC

658.7/2

MMS ID

991018228119702626

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