The industrial buying decision: implications for the sales approach in industrial marketing / by Gor...
The industrial buying decision: implications for the sales approach in industrial marketing / by Gordon T. Brand.
About this item
Full title
Author / Creator
Publisher
London : Associated Business Programmes; Distributed by Cassell, 1972.
Date
1972.
Call Numbers
T0314532
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
134 p. : ill. ; 24 cm.
Publication information
Publisher
London : Associated Business Programmes; Distributed by Cassell, 1972.
Place of Publication
England
Date Published
1972.
Subjects
More information
Alternative Titles
Full title
The industrial buying decision: implications for the sales approach in industrial marketing / by Gordon T. Brand.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
Bibliography: p. [127]-128.
Transferred from N658.72/13.
Identifiers
Primary Identifiers
Call Numbers
T0314532
Record Identifier
74VKwZexdOvA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKwZexdOvA
Other Identifiers
ISBN
0304290785
9780304290789
DDC
658.7/2
MMS ID
991018228119702626