International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher.
International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher.
International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher.
About this item
Full title
Author / Creator
Publisher
Basingstoke : Palgrave Macmillan, c2007.
Call Numbers
N658.049/72
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 254 p. ; 22 cm.
Contents
1. Introduction -- 2. Aims of the Book and Research Questions -- 3. Theoretical Framework: the Knowledge-based View of the Firm -- 4. Knowledge-based Management and Organizational Learning in Marketing -- 5. Case Studies -- 6. Knowledge-based Marketing: Results and Conclusion.
Publication information
Publisher
Basingstoke : Palgrave Macmillan, c2007.
Place of Publication
England
Date Published
c2007.
Subjects
More information
Scope and Contents
Summary
"Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge...
Alternative Titles
Full title
International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2007.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.049/72
Record Identifier
74VKz54Z5key
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKz54Z5key
Other Identifiers
ISBN
0230515703 (hbk.) :
9780230515703 (hbk.) :
DDC
658.049
MMS ID
991023633109702626
