Crash course in marketing for libraries / Susan Webreck Alman.
Crash course in marketing for libraries / Susan Webreck Alman.
About this item
Full title
Author / Creator
Publisher
Westport, Conn. : Libraries Unlimited, 2007.
Date
2007.
Call Numbers
NQ021.7/46
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters and annual reports to market the library -- Fundraising.
Publication information
Publisher
Westport, Conn. : Libraries Unlimited, 2007.
Place of Publication
Connecticut
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work wit...
Alternative Titles
Full title
Crash course in marketing for libraries / Susan Webreck Alman.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Crash course.
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
NQ021.7/46
Record Identifier
74VKzEKbazBA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKzEKbazBA
Other Identifiers
ISBN
9781591584308 (alk. paper)
DDC
021.7
MMS ID
991023491399702626
