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Market research handbook.

Market research handbook.

Market research handbook.

https://devfeature-collection.sl.nsw.gov.au/record/74VKzG6Q7mdg

Market research handbook.

About this item

Full title

Market research handbook.

Publisher

Chichester, West Sussex, England ; Hoboken, NJ. : John Wiley & Sons, c2007.

Uniform title

ESOMAR handbook of market and opinion research.

Alternative title

Handbook of market research.

Call Numbers

G 2014/2821

Record Identifier

74VKzG6Q7mdg

MMS ID

991023512669702626

Language

English

Formats

Physical Description

Physical content

xxvi, 627 p. : ill. ; 26 cm.

Publication information

Publisher

Chichester, West Sussex, England ; Hoboken, NJ. : John Wiley & Sons, c2007.

Edition

5th ed. / edited by Mario van Hamersveld, Cees de Bont.

Place of Publication

England

Date Published

c2007.

Subjects

Subjects and topics

More information

Alternative Titles

Full title

Market research handbook.

Variant title

ESOMAR handbook of market and opinion research.

Authors, Artists and Contributors
Notes

General note

ESOMAR world research publication.

Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.

Includes bibliographical references and index.

State Reference Library copy: transferred from REF N658.83/116.

Contextual Information

Date Copyright

c2007.

Other version (online)

Identifiers

Primary Identifiers

Call Numbers

G 2014/2821

Record Identifier

74VKzG6Q7mdg

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VKzG6Q7mdg

Other Identifiers

ISBN

0470517689 (cloth : alk. paper)

9780470517680 (cloth : alk. paper)

DDC

658.83

MMS ID

991023512669702626

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