Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
About this item
Full title
Author / Creator
Publisher
Lanham : Rowman & Littlefield, c2008.
Call Numbers
N659.1/114
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 205 p. : ill. ; 23 cm.
Contents
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
Publication information
Publisher
Lanham : Rowman & Littlefield, c2008.
Place of Publication
Maryland
Date Published
c2008.
Subjects
More information
Scope and Contents
Summary
"Fred Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. Featuring dozens of the world's funniest ads, insights from advertising's most successful cre...
Alternative Titles
Full title
Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 183-188) and index.
Identifiers
Primary Identifiers
Call Numbers
N659.1/114
Record Identifier
74VKzZWXaZlM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKzZWXaZlM
Other Identifiers
ISBN
0742554260 (pbk. : alk. paper)
9780742554252 (cloth : alk. paper)
0742554252 (cloth : alk. paper)
9780742554269 (pbk. : alk. paper)
DDC
659.1
MMS ID
991023333859702626
