The ambush marketing toolkit / Kim Skildum-Reid.
The ambush marketing toolkit / Kim Skildum-Reid.
About this item
Full title
The ambush marketing toolkit / Kim Skildum-Reid.
Author / Creator
Publisher
North Ryde, N.S.W. : McGraw-Hill Australia, 2007.
Date
2007.
Call Numbers
658.802/6 DISC
Record Identifier
74VKzp4NoXBO
MMS ID
991023350209702626
Language
English
Formats
Physical Description
Physical content
xiii, 145 p. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Publication information
Publisher
North Ryde, N.S.W. : McGraw-Hill Australia, 2007.
Edition
1st ed.
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
This is a practical and easy-to-use guide for marketers on the concept of ambush marketing.
Alternative Titles
Full title
The ambush marketing toolkit / Kim Skildum-Reid.
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Call Numbers
658.802/6 DISC
Record Identifier
74VKzp4NoXBO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKzp4NoXBO
Other Identifiers
ISBN
9780070138087 (pbk. + CDROM) :
DDC
658.802
MMS ID
991023350209702626
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