Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].
Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].
Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].
About this item
Full title
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, [2007?].
Date
[2007?].
Call Numbers
Q658.83/24
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 480 p. : ill. ; 26 cm.
Contents
Pt. 1: Introduction to the marketing research process -- 1. Management decisions and the marketing research problem -- 2. Research objectives and research design -- Pt. 2: Formulating a research design -- 3. Secondary data methods : traditional, electronic and Internet -- 4. Qualitative research met...
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, [2007?].
Edition
2nd ed.
Place of Publication
New South Wales
Date Published
[2007?].
Subjects
Subject Keywords
- Sales & marketing (Australia)
More information
Scope and Contents
Summary
A lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. J Hall, & P Oppenheim, from Deakin University, Australia.
Alternative Titles
Full title
Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].
Portion of title
Marketing research : an applied orientation.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes index.
Previous ed.: 2004.
includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
Q658.83/24
Record Identifier
74VKzqgN8pyg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKzqgN8pyg
Other Identifiers
ISBN
9780733984211 (pbk.) :
DDC
658.83
MMS ID
991023370329702626
