Ad women : how they impact what we want, need, and desire / by Juliann Sivulka.
Ad women : how they impact what we want, need, and desire / by Juliann Sivulka.
Ad women : how they impact what we want, need, and desire / by Juliann Sivulka.
About this item
Full title
Author / Creator
Publisher
Amherst, NY : Prometheus Books, 2008.
Date
2008.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Women, the body and soul of advertising -- Customers become consumers: evolution of marketing, advertising, and American consumer culture -- The entering wedge: the women's viewpoint and advertising -- It takes a woman to sell a woman: designing Mrs. Consumer -- The business of femininity: selling M...
Publication information
Publisher
Amherst, NY : Prometheus Books, 2008.
Place of Publication
New York (State)
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
"Juliann Sivulka is a professor of advertising, consumer culture, and American studies at the School of International Liberal Studies of Waseda University, in Tokyo, Japan."--BOOK JACKET....
Alternative Titles
Full title
Ad women : how they impact what we want, need, and desire / by Juliann Sivulka.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Record Identifier
74VM4gROyV7A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM4gROyV7A
Other Identifiers
ISBN
9781591026723 (hardcover)
DDC
659.10820973
MMS ID
991001476329702626
