Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
About this item
Full title
Author / Creator
Publisher
Abingdon, Oxon ; New York, NY : Routledge, 2008.
Date
2008.
Call Numbers
N658.802/90
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
319 p. ; 24 cm.
Contents
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
Publication information
Publisher
Abingdon, Oxon ; New York, NY : Routledge, 2008.
Place of Publication
England
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
Summary: "Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many soci...
Alternative Titles
Full title
Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.802/90
Record Identifier
74VM4oVD6EDA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM4oVD6EDA
Other Identifiers
ISBN
9780415448932 (pbk.)
9780415448925 (hbk.)
DDC
658.80089
MMS ID
991001498549702626
