Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] E...
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] E...
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman.
About this item
Full title
Author / Creator
Publisher
New York : Routledge/Taylor & Francis, c2008.
Call Numbers
N658.8342/67
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
344 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Routledge/Taylor & Francis, c2008.
Place of Publication
New York (State)
Date Published
c2008.
Subjects
More information
Alternative Titles
Full title
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman.
Notes
General note
Marketing and consumer psychology series.
Marketing and consumer psychology series.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c2008.
Identifiers
Primary Identifiers
Call Numbers
N658.8342/67
Record Identifier
74VM4v2BbXOg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM4v2BbXOg
Other Identifiers
ISBN
0805857885
9780805857887
DDC
658.8342
MMS ID
991001364939702626
