Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerto...
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerto...
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
About this item
Full title
Author / Creator
Publisher
Oxford : Butterworth Heinemann, 1996.
Date
1996.
Call Numbers
N658.8028546/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 306 p. : ill. ; 24 cm. + 2 computer disks.
Contents
Read this first -- 1. Marketing with the Superhighway -- 2. Finding out about your world and your market -- 3. Researching your markets on the Superhighway -- 4. Building your information system -- 5. Establishing your global niche - segmentation critical to success -- 6. Exploiting your global nich...
Publication information
Publisher
Oxford : Butterworth Heinemann, 1996.
Analytical title
PIPEX DIAL.
Place of Publication
England
Date Published
1996.
Subjects
More information
Scope and Contents
Summary
Cybermarketing shows how the Internet can support you through the marketing process from the market research stage, all the way through to the execution of the marketing plan. It demonstrates how you can relate existing marketing principles to the use and exploitation of the Net. Cybermarketing is the only UK book on the subject to have an accompan...
Alternative Titles
Full title
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
Variant title
PIPEX DIAL.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
The marketing series practitioner.
"Free PIPEX DIAL trial disks included"--Cover.
Includes bibliographical references and index.
State Reference Library copy: Pipex Dial disks not held.
System details note
System requirements: a 386DX-40 PC with at least 4Mb (8Mb recommended) of memory; Windows 3.1x; 4Mb of hard disk space; V.32 (9600bps) modem.
Identifiers
Primary Identifiers
Call Numbers
N658.8028546/1
Record Identifier
74VM56KMqw83
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM56KMqw83
Other Identifiers
ISBN
0750628480 (pbk.)
9780750628488
0750628480
9780750628488 (pbk.)
DDC
658.80285467
MMS ID
991003587239702626
