Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Image marketing : using public perceptions to attain business objectives / Joe Marconi.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1996.
Call Numbers
N659.2/87
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 232 p. : ill. ; 24 cm.
Contents
Ch. 1. The Rules: Perception vs. Reality -- Ch. 2. The Tools: What People Think of You vs. How People Think of You -- Ch. 3. The Market Climate and the Halo Effect -- Ch. 4. The Ups and Downs of Endorsements and Sponsorships -- Ch. 5. Seriously Not Taking Yourself Too Seriously -- Ch. 6. The Media a...
Publication information
Publisher
Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1996.
Place of Publication
Illinois
Date Published
c1996.
Subjects
More information
Scope and Contents
Summary
In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done t...
Alternative Titles
Full title
Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 217-219) and index.
Contextual Information
Date Copyright
c1996.
Identifiers
Primary Identifiers
Call Numbers
N659.2/87
Record Identifier
74VM5VlqOJab
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM5VlqOJab
Other Identifiers
ISBN
0844235040 (alk. paper)
9780844235042 (alk. paper)
DDC
659.2
MMS ID
991003664739702626
