TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products...
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products...
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis.
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, c1995.
Call Numbers
N620.0068/21
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 222 p. : ill. ; 24 cm.
Contents
1. What Is a Brand and Why Is It Important? -- 2. It's a Brand-New Market Out There -- 3. Consumer Branding Is One Thing, TechnoBranding Is Another -- 4. The TechnoBranding Process -- 5. The Absolute Importance of Research -- 6. Defining the Brand -- 7. Integrating Brand Strategy and Marketing Commu...
Publication information
Publisher
New York : AMACOM, c1995.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Scope and Contents
Summary
In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll und...
Alternative Titles
Full title
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N620.0068/21
Record Identifier
74VM5W5Vxzlg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM5W5Vxzlg
Other Identifiers
ISBN
0814402437
9780814402436 :
0814402437 :
9780814402436
DDC
620.0068
MMS ID
991003708489702626
