Drugs to market : creating value and advantage in the pharmaceutical industry / William C. Bogner wi...
Drugs to market : creating value and advantage in the pharmaceutical industry / William C. Bogner wi...
Drugs to market : creating value and advantage in the pharmaceutical industry / William C. Bogner with Howard Thomas.
About this item
Full title
Author / Creator
Publisher
Oxford ; Tarrytown, NY, USA : Pergamon, 1996.
Date
1996.
Call Numbers
N338.476151/26
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
198 p. : ill. ; 26 cm.
Contents
1. Analyzing Technology in an Interactive Environment -- 2. Competition in the U.S. Pharmaceutical Industry Today -- 3. The Foundations of the Modern Pharmaceutical Industry -- 4. Dynamic Trends in the Postwar Era -- 5. The Structuring of the Modern Industry -- 6. Firm Responses in a Changing Indust...
Publication information
Publisher
Oxford ; Tarrytown, NY, USA : Pergamon, 1996.
Place of Publication
England
Date Published
1996.
Subjects
More information
Scope and Contents
Summary
Consistent with this wider view, both the technological and the non-technological competencies of firms are discussed, and the concept of core competence is extensively to show how individual firms developed and maintained their competitive strengths, as the industry moved from deep-tank fermentation through to the first decade of biotechnology. Th...
Alternative Titles
Full title
Drugs to market : creating value and advantage in the pharmaceutical industry / William C. Bogner with Howard Thomas.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Technology, innovation, entrepreneurship, and competitive strategy series.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N338.476151/26
Record Identifier
74VM5vlBL2jA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM5vlBL2jA
Other Identifiers
ISBN
0080425593
9780080425597
DDC
338.4761510973
MMS ID
991003606809702626
