Raising brand equity to Generation Y [electronic resource] / Violet Lazarevic and Sonja Petrovic-Laz...
Raising brand equity to Generation Y [electronic resource] / Violet Lazarevic and Sonja Petrovic-Lazarevic.
About this item
Full title
Author / Creator
Publisher
Clayton, Vic. : Monash University Faculty of Business and Economics, 2007.
Date
2007.
Record Identifier
MMS ID
Language
English
Formats
Publication information
Publisher
Clayton, Vic. : Monash University Faculty of Business and Economics, 2007.
Series
Place of Publication
Victoria
Date Published
2007.
Subjects
More information
Alternative Titles
Full title
Raising brand equity to Generation Y [electronic resource] / Violet Lazarevic and Sonja Petrovic-Lazarevic.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Working paper series / Deaprtment of Management, Monash University, 1327-5216 ; 30/07.
Title from title screen (viewed on 18th February, 2008).
"November 2007".
"This paper is a work in progress. Material in the paper cannot be used without permission of the author"--Title screen.
Bibliography: p. 7-9.
System details note
Mode of access: Internet via World Wide Web. Available at: http://www.buseco.monash.edu.au/mgt/research/working-papers.
System requirements: Adobe Acrobat reader to access the document in PDF format.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Record Identifier
74VM8KLlBoXM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8KLlBoXM
Other Identifiers
DDC
658.834
MMS ID
991000098559702626
