C-scape : conquer the forces changing business today / Larry Kramer.
C-scape : conquer the forces changing business today / Larry Kramer.
About this item
Full title
Author / Creator
Publisher
New York : Harper Business, c2010.
Call Numbers
N658.8/466
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 240 p. ; 24 cm.
Contents
The C-scape : how did we get here? -- What happens to markets? -- What happens to products? -- What happens to businesses?
Publication information
Publisher
New York : Harper Business, c2010.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c2010.
Subjects
More information
Scope and Contents
Summary
Journalist turned digital entrepreneur Larry Kramer shows how businesses can survive and thrive in the digital media revolution. Not so long ago, the routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a world has emerged where consumers,...
Alternative Titles
Full title
C-scape : conquer the forces changing business today / Larry Kramer.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c2010.
Identifiers
Primary Identifiers
Call Numbers
N658.8/466
Record Identifier
74VM8M2zbG4Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8M2zbG4Z
Other Identifiers
ISBN
0061984973
9780061984976
DDC
658.8
MMS ID
991000080489702626
