Ambush marketing : a practical guide to protecting the brand of a sporting event / Phillip Johnson.
Ambush marketing : a practical guide to protecting the brand of a sporting event / Phillip Johnson.
Ambush marketing : a practical guide to protecting the brand of a sporting event / Phillip Johnson.
About this item
Full title
Author / Creator
Publisher
London : Sweet & Maxwell , 2008.
Date
2008.
Call Numbers
N658.8/459
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xlvii, 243 p. : ill. ; 24 cm.
Contents
Ch. 1: Ambush marketing -- Ch. 2: Using trade marks -- Ch. 3: Using all you intellectual property -- Ch. 4: Sui generis protection: the Olympics and Paralympics -- Ch. 5: Sui generis protection against ambush marketing: the London Olympics Association Right -- Ch. 6: Exploiting rights to avoid ambus...
Publication information
Publisher
London : Sweet & Maxwell , 2008.
Place of Publication
United Kingdom
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
This book discusses the importance of sponsorship, the concept of ambush marketing and how ambush marketing can be prevented. It provides insights for both those trying to limit ambush marketing and those who use ambush marketing. It also analyses the UK Olympic Association Right and London Olympics Association Right, as well as information on the...
Alternative Titles
Full title
Ambush marketing : a practical guide to protecting the brand of a sporting event / Phillip Johnson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
EIPR practice series, 1749-5083 ; bk. 1, 2007.
Includes bibliographical references, tables of cases, tables of statutes and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/459
Record Identifier
74VM8VzQAKoy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8VzQAKoy
Other Identifiers
ISBN
9781847033949
ISSN
1749-5083
DDC
658.8
MMS ID
991000148659702626
