Strategic and tactical planning in international marketing policies / by B.P. Philpott.
Strategic and tactical planning in international marketing policies / by B.P. Philpott.
About this item
Full title
Author / Creator
Publisher
[Christchurch : Lincoln College, University of Canterbury, 1965?]
Date
1965?]
Call Numbers
Q338.106/7
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
21 leaves : ill., ; 27.
Contents
1. Introduction -- 2. The international economic setting -- 3. Market planning in relation to national economic planning -- 4. The methodology of projections and forecasting -- 5. Strategic projection required -- 6. Tactical short run forecasting and policy models -- 7. Changing market structures --...
Publication information
Publisher
[Christchurch : Lincoln College, University of Canterbury, 1965?]
Date Published
1965?]
Subjects
More information
Alternative Titles
Full title
Strategic and tactical planning in international marketing policies / by B.P. Philpott.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Lincoln College (University of Canterbury). Agricultural Economics Research Unit. Publication ; no.326.
"Paper given to Marketing Conference, University of Canterbury, July, 1965."
Also published as Agriculture Economics Research Unit research report, no. 25.
Mitchell Library copy lacks Conclusion.
Identifiers
Primary Identifiers
Call Numbers
Q338.106/7
Record Identifier
74VM8k5vzw23
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8k5vzw23
Other Identifiers
DDC
338.106/7
MMS ID
991000239939702626
