The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / Jame...
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / Jame...
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / James L. Baughman.
About this item
Full title
Author / Creator
Publisher
Baltimore : Johns Hopkins University Press, 1997.
Date
1997.
Call Numbers
N302.230973/29
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 287 p. ; 24 cm.
Contents
1. The Voluntary Propagandists -- 2. Americans and Their Mass Media in 1945 -- 3. Test Patterns: Television Comes to America, 1945-1955 -- 4. The War for Attention: Responding to Television, 1947-1958 -- 5. Evenings of Avoidance: Television in the 1960s -- 6. Competing for the Marginal: Television's...
Publication information
Publisher
Baltimore : Johns Hopkins University Press, 1997.
Edition
2nd ed.
Series
Place of Publication
Maryland
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for...
Alternative Titles
Full title
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / James L. Baughman.
Authors, Artists and Contributors
Author / Creator
Notes
General note
The American moment.
Includes bibliographical references (p. 251-274) and index.
Contextual Information
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N302.230973/29
Record Identifier
74VM8lOQEQBA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8lOQEQBA
Other Identifiers
ISBN
0801855217 (pbk. : acid-free paper)
9780801855207 (acid-free paper)
0801855209 (acid-free paper)
9780801855214 (pbk. : acid-free paper)
DDC
302.230973
MMS ID
991000315059702626
