Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /...
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /...
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz and W.Fred van Raaij.
About this item
Full title
Author / Creator
Publisher
Cheltenham : Edward Elgar, c2007.
Call Numbers
N658.802/85
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 228 p. : ill. ; 24 cm.
Contents
1. Predicting the Future -- 2. Developments in Markets and Marketing -- 3. Consumers in the Pressure Cooker -- 4. Marketing Developments: A Synthesis -- 5. Developments in Customer Behaviour -- 6. Implications for Markets and Marketing -- 7. Social and Cultural Effects -- 8. Epilogue.
Publication information
Publisher
Cheltenham : Edward Elgar, c2007.
Place of Publication
England
Date Published
c2007.
Subjects
More information
Scope and Contents
Summary
"Providing a critical view on new synergies in present-day marketing practices, this book will be invaluable to those interested in marketing strategy and consumer behaviour, including scholars of marketing and business management, and marketing practitioners."--BOOK JACKET.
Alternative Titles
Full title
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz and W.Fred van Raaij.
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2007.
Identifiers
Primary Identifiers
Call Numbers
N658.802/85
Record Identifier
74VM8r6bbP6d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VM8r6bbP6d
Other Identifiers
ISBN
1843767724 (hbk.) :
9781843767725 (hbk.) :
DDC
658.802
MMS ID
991000176369702626
