War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and...
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and...
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / Al & Laura Ries.
About this item
Full title
Author / Creator
Publisher
New York, NY : Collins Business, c2009.
Call Numbers
N658/537
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxx, 272 p. : ill. ; 22 cm.
Publication information
Publisher
New York, NY : Collins Business, c2009.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c2009.
Subjects
More information
Scope and Contents
Summary
"Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think...
Alternative Titles
Full title
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / Al & Laura Ries.
Portion of title
Left-brain management and right-brain marketing.
Right-brain marketing.
Notes
General note
Includes index.
Contextual Information
Date Copyright
c2009.
Identifiers
Primary Identifiers
Call Numbers
N658/537
Record Identifier
74VMB4JDkXAg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMB4JDkXAg
Other Identifiers
ISBN
0061669199
9780061669194
DDC
658
MMS ID
991002506189702626
