Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl.
Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl.
Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl.
About this item
Full title
Author / Creator
Publisher
Milton, Qld. : John Wiley and Sons, 2009.
Date
2009.
Call Numbers
N658.8/457
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 211 p. : ill. ; 21 cm.
Contents
1. Challenges and opportunities -- Part I. Strategic considerations -- 2. The myth of spending your way out of a recession -- 3. Survivor: aligning marketing strategies with the emerging operating environment -- 3.1. Understanding the scale and scope of change -- 3.2. Strategies for dealing with cha...
Publication information
Publisher
Milton, Qld. : John Wiley and Sons, 2009.
Place of Publication
Victoria
Date Published
2009.
Subjects
More information
Scope and Contents
Summary
This book is a comprehensive guide to marketing in a recession. The author looks at several techniques companies can employ to build a solid recession proof strategy that will ensure both survival and growth in an economic downturn.
Alternative Titles
Full title
Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Mindshare strategy-applied.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/457
Record Identifier
74VMBANMdBWy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMBANMdBWy
Other Identifiers
ISBN
9781742169378 (pbk.)
DDC
658.8
MMS ID
991002465149702626
