Untold millions : positioning your business for the gay and lesbian consumer revolution / Grant Luke...
Untold millions : positioning your business for the gay and lesbian consumer revolution / Grant Luke...
Untold millions : positioning your business for the gay and lesbian consumer revolution / Grant Lukenbill.
About this item
Full title
Author / Creator
Publisher
New York : HarperCollins Publishers, c1995.
Call Numbers
N658.8348/7
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 210 p., [8] p. of plates : ill. ; 24 cm.
Contents
1. You Can Take It to the Bank -- 2. Visibility: The New Politics of Profit -- 3. Who Is the Gay and Lesbian American Consumer? -- 4. Pride and Pragmatism: Understanding Gay and Lesbian Consumer Culture -- 5. Brand Loyalty, Management, and the Creative Process: Promoting Products and Services to Gay...
Publication information
Publisher
New York : HarperCollins Publishers, c1995.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Scope and Contents
Summary
Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreaking 1994 Yankelovich MONITORE Perspective on Gays/Lesbians - Grant Lukenbill reveals an in-dept...
Alternative Titles
Full title
Untold millions : positioning your business for the gay and lesbian consumer revolution / Grant Lukenbill.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 195-197) and index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N658.8348/7
Record Identifier
74VMBbVaEG7A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMBbVaEG7A
Other Identifiers
ISBN
0887306993
9780887306990
DDC
658.8348
MMS ID
991002492729702626
