Brand avatar : translating virtual world branding into real world success / Alycia de Mesa.
Brand avatar : translating virtual world branding into real world success / Alycia de Mesa.
Brand avatar : translating virtual world branding into real world success / Alycia de Mesa.
About this item
Full title
Author / Creator
Publisher
Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Date
2009.
Call Numbers
N658.827/70
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 187 p. : ill. ; 25 cm.
Contents
The emergence and characteristics of virtual worlds -- The early worlds -- The adoption continuum -- The establishers -- The culture of virtual world users -- Adult user profiles and habits -- Teen user profiles and habits -- Kids and teen worlds -- The emergence of business within virtual worlds --...
Publication information
Publisher
Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Place of Publication
England
Date Published
2009.
Subjects
More information
Scope and Contents
Summary
Brand Avatar covers the emergence of virtual world web sites, the culture and psychographic profile of virtual world users, the companies represented and the effectiveness of their business and branding strategies as well as the challenges that have emerged as a result of these worlds such as creating worldwide virtual world standards and intellect...
Alternative Titles
Full title
Brand avatar : translating virtual world branding into real world success / Alycia de Mesa.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.827/70
Record Identifier
74VMBkzdBvNb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMBkzdBvNb
Other Identifiers
ISBN
0230201792
9780230201798
DDC
658.827
MMS ID
991002470579702626
