How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill.
How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill.
How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill.
About this item
Full title
Author / Creator
Publisher
New York : Haworth Press, c1997.
Call Numbers
N647.940688/8
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 164 p. : ill. ; 22 cm.
Contents
Ch. 1. "How Do You Pick a Hotel?": A Brief Look at Consumer Behavior -- Ch. 2. Strategic Planning and Implications -- Ch. 3. Physical Attribute Segmentation -- Ch. 4. Behavioral Attribute Segmentation -- Ch. 5. Industrial Segmentation -- Ch. 6. What Now? -- Ch. 7. Perceptual Mapping -- Ch. 8. Market...
Publication information
Publisher
New York : Haworth Press, c1997.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
More information
Alternative Titles
Full title
How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 145-162) and index.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
N647.940688/8
Record Identifier
74VMQ5bxx6JX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQ5bxx6JX
Other Identifiers
ISBN
078900139X
9780789001849 (alk. paper)
0789001845 (alk. paper)
DDC
647.940688
MMS ID
991000644919702626
