Marketing research : a practical approach / Bonita Kolb.
Marketing research : a practical approach / Bonita Kolb.
About this item
Full title
Author / Creator
Publisher
London : SAGE, 2008.
Date
2008.
Call Numbers
N658.83/118
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 292 p. ; 23 cm.
Contents
1. Introduction to Marketing Research -- 1.1. Research and Marketing Strategy -- 1.2. Defining Marketing Research -- 1.3. The Development of Marketing Research as a Profession -- 1.4. Marketing Research and the Development of the Marketing Plan -- 1.5. Ethics in Marketing Research -- 2. Research as...
Publication information
Publisher
London : SAGE, 2008.
Place of Publication
England
Date Published
2008.
Subjects
More information
Alternative Titles
Full title
Marketing research : a practical approach / Bonita Kolb.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.83/118
Record Identifier
74VMQ72weEyg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQ72weEyg
Other Identifiers
ISBN
1412947979 (pbk.) :
1412947960 (hbk.) :
9781412947961 (hbk.) :
9781412947978 (pbk.) :
DDC
658.83
MMS ID
991000435989702626
