Managing and marketing radical innovations : marketing new technology / Birgitta Sandberg.
Managing and marketing radical innovations : marketing new technology / Birgitta Sandberg.
Managing and marketing radical innovations : marketing new technology / Birgitta Sandberg.
About this item
Full title
Author / Creator
Publisher
Abingdon [England] ; New York, NY : Routledge, 2008.
Date
2008.
Call Numbers
N658.4063/118
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 271 p. : ill. ; 24 cm.
Contents
1. Introduction -- 2. Proactiveness in the firm -- 3. Proactiveness toward customers -- 4. Developing radical innovations -- 5. Customer-related proactiveness in the case innovations -- 6. A modified framework of customer-related proactiveness during the development process -- 7. Conclusions -- 8. S...
Publication information
Publisher
Abingdon [England] ; New York, NY : Routledge, 2008.
Place of Publication
England
Date Published
2008.
Subjects
More information
Alternative Titles
Full title
Managing and marketing radical innovations : marketing new technology / Birgitta Sandberg.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Routledge studies in innovation, organization and technology ; 8.
Routledge studies in innovation, organization and technology ; 8.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.4063/118
Record Identifier
74VMQ75yxo23
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQ75yxo23
Other Identifiers
ISBN
9780203930489 (eb)
9780415433075 (hbk.)
DDC
658.4063
MMS ID
991000443219702626
