Business to business marketing : creating a community of customers / Victor L. Hunter with David E....
Business to business marketing : creating a community of customers / Victor L. Hunter with David E....
Business to business marketing : creating a community of customers / Victor L. Hunter with David E. Tietyen.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill., USA : NTC Business Books, c1997.
Call Numbers
N658.84/101
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 326 p. : ill. ; 24 cm.
Contents
1. A New Marketing Vision -- 2. The Economics of Community -- 3. Determining External Service Values -- 4. Communicating with Your Customer -- 5. The Database as a Marketing Tool -- 6. Creating the Customer Community Center -- 7. Retaining and Cultivating Existing Customers -- 8. Acquiring New Custo...
Publication information
Publisher
Lincolnwood, Ill., USA : NTC Business Books, c1997.
Place of Publication
Illinois
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
Business to Business Marketing: Creating a Community of Customers is the first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.
Alternative Titles
Full title
Business to business marketing : creating a community of customers / Victor L. Hunter with David E. Tietyen.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 295-311) and index.
Contextual Information
Date Copyright
c1997.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.84/101
Record Identifier
74VMQA4zXZAg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQA4zXZAg
Other Identifiers
ISBN
0844232300 (alk. paper)
9780844232300 (alk. paper)
DDC
658.84
MMS ID
991000550829702626
