The friction-free economy : marketing strategies for a wired world / by T.G. Lewis.
The friction-free economy : marketing strategies for a wired world / by T.G. Lewis.
The friction-free economy : marketing strategies for a wired world / by T.G. Lewis.
About this item
Full title
Author / Creator
Publisher
New York : HarperBusiness, 1997.
Date
1997.
Call Numbers
N620.00688/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
1. Living in Internet Time -- 2. Mainstreaming Henry Ford's PC -- 3. Battling the Warriors of the Wired World -- 4. Mining the Friction-Free Economy -- 5. Making Money in the Wired World -- 6. Exploiting the Market-of-One -- 7. How to Kill a Giant -- 8. Surviving and Thriving in the Friction-Free Ec...
Publication information
Publisher
New York : HarperBusiness, 1997.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
Using market behavior in the software industry as an example for understanding the bigger business picture, The Friction-Free Economy makes sense of a world growing increasingly digital with ambiguous, intangible products and transparent transactions and provides a series of guiding principles for creating business success in any industry....
Alternative Titles
Full title
The friction-free economy : marketing strategies for a wired world / by T.G. Lewis.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N620.00688/4
Record Identifier
74VMQJRj2y2Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQJRj2y2Z
Other Identifiers
ISBN
0887308473
9780887308475
DDC
620.00688
MMS ID
991000424239702626
