Personality not included : why companies lose their authenticity--and how great brands get it back /...
Personality not included : why companies lose their authenticity--and how great brands get it back /...
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c2008.
Call Numbers
N658.827/62
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 300 p. : ill. ; 22 cm.
Contents
Ch. 1. Sign Here to Read This: How Organizations Lose Their Personality -- Ch. 2. The Accidental Spokesperson: How Unlikely Voices Are Shaping Your Brand -- Ch. 3. A Signature Is Not Enough: How to Define Your Organization's Personality -- Ch. 4. Lessons from the Storytellers: Crafting a Backstory P...
Publication information
Publisher
New York : McGraw-Hill, c2008.
Place of Publication
New York (State)
Date Published
c2008.
Subjects
More information
Scope and Contents
Summary
"The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargav...
Alternative Titles
Full title
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2008.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.827/62
Record Identifier
74VMQMk6klPy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQMk6klPy
Other Identifiers
ISBN
9780071545211 (alk. paper)
0071545212 (alk. paper)
DDC
658.827
MMS ID
991000404849702626
