Strategic management in the media : from theory to practice / Lucy Küng.
Strategic management in the media : from theory to practice / Lucy Küng.
Strategic management in the media : from theory to practice / Lucy Küng.
About this item
Full title
Author / Creator
Publisher
Los Angeles ; London : SAGE, 2008.
Date
2008.
Call Numbers
N302.23068/ 1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
248 p. : ill. ; 25 cm.
Contents
1. Introduction -- Pt. I. Strategic Context -- 2. Sectors of the Media Industry -- 3. Trends in the Strategic Environment -- 4. Convergence and its Causes -- Pt. II. From Context to Concepts -- 5. Strategy in the Media Industries -- 6. Managing Technological Change -- 7. Creativity and Innovation --...
Publication information
Publisher
Los Angeles ; London : SAGE, 2008.
Place of Publication
England
Date Published
2008.
Subjects
More information
Alternative Titles
Full title
Strategic management in the media : from theory to practice / Lucy Küng.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [224]-239) and index.
Identifiers
Primary Identifiers
Call Numbers
N302.23068/ 1
Record Identifier
74VMQPKDZ6JX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQPKDZ6JX
Other Identifiers
ISBN
9781412903134 (pbk.)
1412903122 (hbk.)
9781412903127 (hbk.)
1412903130 (pbk.)
DDC
302.23068
MMS ID
991000365409702626
