Marketing & finance : working the interface / David Walters & Michael Halliday.
Marketing & finance : working the interface / David Walters & Michael Halliday.
Marketing & finance : working the interface / David Walters & Michael Halliday.
About this item
Full title
Author / Creator
Publisher
St Leonards, N.S.W. : Allen & Unwin, 1997.
Alternative title
Date
1997.
Call Numbers
658.802/1 , N658.802/54
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 325 p. ; 23 cm.
Contents
Pt. I. Marketing and Finance Interface Issues for Marketing Strategy, Analysis and Decisions. 1. The Marketing/Finance Interfaces. 2. The Scope of Strategic Marketing Decisions. 3. Implementing Marketing Strategies -- Pt. II. Cost Implications and Cost Characteristics Affecting Marketing Strategy De...
Publication information
Publisher
St Leonards, N.S.W. : Allen & Unwin, 1997.
Analytical title
Marketing and finance.
Place of Publication
New South Wales
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
"Marketing & Finance offers the opportunity to both marketing and finance managers to gain a better understanding of how their roles integrate in corporate decision making."--BOOK JACKET. "Marketing & Finance uses a shareholder value model to make sense of the multiple ratios and relationships that comprise a firm's financial position. The model is...
Alternative Titles
Full title
Marketing & finance : working the interface / David Walters & Michael Halliday.
Variant title
Marketing and finance.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
658.802/1 , N658.802/54
Record Identifier
74VMQl2qdbEb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQl2qdbEb
Other Identifiers
ISBN
1864484268
9781864484267 :
1864484268 :
9781864484267
DDC
658.15
658.802
MMS ID
991000631929702626
