From products to services : insight and experience from companies which have embraced the service ec...
From products to services : insight and experience from companies which have embraced the service ec...
From products to services : insight and experience from companies which have embraced the service economy / Laurie Young.
About this item
Full title
Author / Creator
Publisher
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
Call Numbers
N658.8/455
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 353 p. : ill. ; 24 cm.
Contents
Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the...
Publication information
Publisher
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
Place of Publication
England
Date Published
c2008.
Subjects
More information
Scope and Contents
Summary
"To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change."--BOOK JACKET....
Alternative Titles
Full title
From products to services : insight and experience from companies which have embraced the service economy / Laurie Young.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [345]-346) and index.
Contextual Information
Date Copyright
c2008.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8/455
Record Identifier
74VMQyaX7Pwy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMQyaX7Pwy
Other Identifiers
ISBN
9780470026687 (cloth : alk. paper)
0470026685 (cloth : alk. paper)
DDC
658.8
MMS ID
991000606259702626
