Sun Tzu and the art of business : six strategic principles for managers / Mark McNeilly.
Sun Tzu and the art of business : six strategic principles for managers / Mark McNeilly.
Sun Tzu and the art of business : six strategic principles for managers / Mark McNeilly.
About this item
Full title
Author / Creator
Publisher
New York : Oxford University Press, 1996.
Date
1996.
Call Numbers
T0361726
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 261 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Oxford University Press, 1996.
Place of Publication
New York (State)
Date Published
1996.
Subjects
More information
Scope and Contents
Summary
By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage....
Alternative Titles
Full title
Sun Tzu and the art of business : six strategic principles for managers / Mark McNeilly.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [251]-255) and index.
State Reference Library copy: transferred from 658.4012/233.
Identifiers
Primary Identifiers
Call Numbers
T0361726
Record Identifier
74VMbE7ZRg43
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMbE7ZRg43
Other Identifiers
ISBN
0195099966 (alk. paper)
9780195099966 (alk. paper)
DDC
658.4012
MMS ID
991000823049702626
