Real fantasies : Edward Steichen's advertising photography / Patricia Johnston.
Real fantasies : Edward Steichen's advertising photography / Patricia Johnston.
Real fantasies : Edward Steichen's advertising photography / Patricia Johnston.
About this item
Full title
Author / Creator
Publisher
Berkeley, Calif. : University of California Press, 1997.
Date
1997.
Call Numbers
N779.092/S818.1/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 351 p. : ill. ; 26 cm.
Contents
1. Patronage and Style in Steichen's Early Work -- 2. The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography -- 3. From "Reality" to "Fantasy" in Early Photographic Advertising -- 4. Subtle Manipulations: The Persuasion of Realism -- 5. The Modern Look in Advertising Phot...
Publication information
Publisher
Berkeley, Calif. : University of California Press, 1997.
Place of Publication
California
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, r...
Alternative Titles
Full title
Real fantasies : Edward Steichen's advertising photography / Patricia Johnston.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 287-337) and index.
Contextual Information
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N779.092/S818.1/1
Record Identifier
74VMbNdBavLX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMbNdBavLX
Other Identifiers
ISBN
0520227077 (pbk.)
9780520070202 (alk. paper)
0520070208 (alk. paper)
9780520227071 (pbk.)
DDC
779.092
MMS ID
991000850729702626
