Fashion brands : branding style from Armani to Zara / Mark Tungate.
Fashion brands : branding style from Armani to Zara / Mark Tungate.
About this item
Full title
Author / Creator
Publisher
London ; Philadelphia : Kogan Page, 2008.
Date
2008.
Call Numbers
G 2014/2990
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 264 p., [16] p. of plates : col. ill. ; 24 cm.
Contents
1. A history of seduction -- 2. Fashioning an identity -- 3. When haute couture meets high street -- 4. The designer as brand -- 5. The store is the star -- 6. Anatomy of a trend -- 7. The image-makers -- 8. They shoot dresses, don't they? -- 9. This year's model -- 10. Celebrity sells -- 11. Press...
Publication information
Publisher
London ; Philadelphia : Kogan Page, 2008.
Edition
2nd ed.
Place of Publication
England
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
"This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly...
Alternative Titles
Full title
Fashion brands : branding style from Armani to Zara / Mark Tungate.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [253]-254) and index.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2990
Record Identifier
74VMbQ3Ql0gg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMbQ3Ql0gg
Other Identifiers
ISBN
0749453052
9780749453053
DDC
746.920688
MMS ID
991000888969702626
