Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H...
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H...
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
About this item
Full title
Author / Creator
Publisher
Sydney : Prentice Hall, 1998.
Date
1998.
Call Numbers
T0362807
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 570 p. : ill., ports. ; 24 cm.
Publication information
Publisher
Sydney : Prentice Hall, 1998.
Edition
[Australian ed.]
Place of Publication
New South Wales
Date Published
1998.
Subjects
More information
Alternative Titles
Full title
Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
'The first edition of 'Services Marketing', published in 1984 (with editions in 1991 and 1995), was developed and taught at the Harvard Busienss School. This edition represents another substential revision and update...'--preface.
State Reference Library copy: transferred from 658.800994/29.
Audience note
Tertiary students.
Identifiers
Primary Identifiers
Call Numbers
T0362807
Record Identifier
74VMbaD20p0d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMbaD20p0d
Other Identifiers
ISBN
0724811230
9780724811236 :
0724811230 :
9780724811236
DDC
658.800994
MMS ID
991000792039702626
