Television advertising that works : an analysis of commercials from effective campaigns / Stephen W....
Television advertising that works : an analysis of commercials from effective campaigns / Stephen W....
Television advertising that works : an analysis of commercials from effective campaigns / Stephen W. Marshall, Marilyn S. Roberts.
About this item
Full title
Author / Creator
Publisher
New York : Cambria Press, 2008.
Date
2008.
Call Numbers
N659.143/20
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Ch. 1. Introduction -- Purpose and Significance of Study -- Outline -- Ch. 2. Background -- Television Advertising -- Advertising Agencies -- Advertising Effectiveness -- Theoretical Models of Advertising Effectiveness -- Message Strategies and Typologies -- Executional Elements and Tactics in Comme...
Publication information
Publisher
New York : Cambria Press, 2008.
Place of Publication
New York (State)
Date Published
2008.
Subjects
More information
Alternative Titles
Full title
Television advertising that works : an analysis of commercials from effective campaigns / Stephen W. Marshall, Marilyn S. Roberts.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.143/20
Record Identifier
74VMbd0j0jOM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMbd0j0jOM
Other Identifiers
ISBN
9781604975130 (alk. paper)
DDC
659.143
MMS ID
991000696189702626
