Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.
Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.
Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.
About this item
Full title
Author / Creator
Publisher
Boston, Mass. : Harvard Business School Press ; London : McGraw-Hill [distributor], 2008.
Date
2008.
Call Numbers
N612.8/67
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 250 p. : ill. ; 24 cm.
Contents
Introduction. Doing What Can't Be Done / Howard Armstrong -- 1. Through the Eye of an Iconoclast / Dale Chihuly, Paul Lauierbur and Nolan Bushnell -- 2. From Perception to Imagination / Walt Disney, Florence Nightingale, Branch Rickey and Kary Mullis -- 3. Fear - The Inhibitor of Action / Jackie Rob...
Publication information
Publisher
Boston, Mass. : Harvard Business School Press ; London : McGraw-Hill [distributor], 2008.
Place of Publication
Massachusetts
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
"What makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers....
Alternative Titles
Full title
Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N612.8/67
Record Identifier
74VMbe4aBgmb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMbe4aBgmb
Other Identifiers
ISBN
1422115011 (hbk.) :
9781422115015 (hbk.) :
DDC
612.8
MMS ID
991000949939702626
