Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
About this item
Full title
Author / Creator
Publisher
Chicago : Irwin Professional Pub., c1995.
Alternative title
Call Numbers
N658.812/80
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 314 p. : ill. ; 23 cm.
Contents
Ch. 1. A Change of Orientation: Retention Instead of Conquest -- Appendix 1: A Survey of U.S. Businesses to Assess Attitudes About Retention Versus Conquest Marketing - Wave II -- Ch. 2. What You Need to Know: Collecting the Right Information -- Appendix 2: Suppliers of External Databases and Mass-C...
Ch. 10. Quality and Aftermarketing: The Key Components of Relationship Marketing -- Appendix 10: How to Determine if Your Business or Organization is Conquest or Retention Oriented.
Publication information
Publisher
Chicago : Irwin Professional Pub., c1995.
Edition
Rev. and updated.
Place of Publication
Illinois
Date Published
c1995.
Subjects
More information
Alternative Titles
Full title
Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 293-299) and index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N658.812/80
Record Identifier
74VMeEL6vB7A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMeEL6vB7A
Other Identifiers
ISBN
0786304057
9780786304059
DDC
658.812
MMS ID
991003059009702626
