Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard H...
Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard H...
Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings.
About this item
Full title
Publisher
Oxford ; New York : Oxford University Press, 2008.
Date
2008.
Call Numbers
N362.10688/8
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 304 p. : ill., maps ; 25 cm.
Contents
Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings -- What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll -- Evaluation of public health brands : design, measurement, and analysis / W. Doug...
Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee -- Public health branding down under / Robert Donovan and Tom Carroll -- Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider -- Branding of international public...
Publication information
Publisher
Oxford ; New York : Oxford University Press, 2008.
Place of Publication
England
Date Published
2008.
Subjects
Subject Keywords
- Marketing of Health Services
- Public Health
- Advertising as Topic
- Health Promotion
- Persuasive Communication
More information
Scope and Contents
Summary
"This book examines the theory and best practices of branding and its application in public health programmes. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In rece...
Alternative Titles
Full title
Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N362.10688/8
Record Identifier
74VMjjPMBpmZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMjjPMBpmZ
Other Identifiers
ISBN
9780199237135 (alk. paper)
0199237131 (alk. paper)
DDC
362.10688
MMS ID
991001220529702626
