Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.
About this item
Full title
Author / Creator
Publisher
Westport, Conn. : Praeger, 2008.
Date
2008.
Call Numbers
N659.144/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 202 p. : ill. ; 24 cm.
Contents
Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments...
Publication information
Publisher
Westport, Conn. : Praeger, 2008.
Place of Publication
Connecticut
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
"Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand...
Alternative Titles
Full title
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [187]-198) and index.
Identifiers
Primary Identifiers
Call Numbers
N659.144/3
Record Identifier
74VMjqogW77A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMjqogW77A
Other Identifiers
ISBN
9780313352966 (pbk. : alk. paper)
0313352968 (pbk. : alk. paper)
DDC
659.144
MMS ID
991001021369702626
