Twenty million new customers! : understanding gay men's consumer behavior / Steven M. Kates.
Twenty million new customers! : understanding gay men's consumer behavior / Steven M. Kates.
Twenty million new customers! : understanding gay men's consumer behavior / Steven M. Kates.
About this item
Full title
Author / Creator
Publisher
New York : Haworth Press, c1998.
Call Numbers
N306.3086/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 235 p. ; 23 cm.
Contents
Ch. 1. An Ethnographic Study of Gay Men's Consumption -- Ch. 2. Meet the Informants -- Ch. 3. The Creation and Maintenance of Gay Consumer Subculture -- Ch. 4. Consumer Behavior and the Construction of Gay Identities -- Ch. 5. Consumer Behavior and the Construction of Gay Communities -- Ch. 6. Consu...
Publication information
Publisher
New York : Haworth Press, c1998.
Place of Publication
New York (State)
Date Published
c1998.
Subjects
More information
Scope and Contents
Summary
A scholarly yet personal study, Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this expanding dem...
Alternative Titles
Full title
Twenty million new customers! : understanding gay men's consumer behavior / Steven M. Kates.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Haworth gay & lesbian studies.
Includes bibliographical references (p. 211-226) and index.
Contextual Information
Date Copyright
c1998.
Identifiers
Primary Identifiers
Call Numbers
N306.3086/1
Record Identifier
74VMjw2P7r7A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMjw2P7r7A
Other Identifiers
ISBN
0789001756
9780789001757
DDC
306.30866420973
MMS ID
991000972969702626
